Michelle Rick

digital branding | content marketing

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From The Blog

There are two kinds of popularity, but only one is good for you. Can you tell the difference between status and likeability?

August 2, 2017

Likeability vs. Status: Remarkably Different Kinds of Popularity

Question: when the word "popular" comes to mind, do you feel warm fuzzy vibes or some variation of Mean Girls hell from the hallways of high school? If your answer is the latter, don’t feel bad – movies and pop culture condition us to think that way. As it turns out, there’s a vast difference ... VIEW POST

Create Cultivates #LiveYourAdventure panel with Eddie Bauer, July 2017 in San Francisco.

July 25, 2017

Create & Cultivate’s #LiveYourAdventure San Francisco Pop-Up

I've been a huge fan of Create & Cultivate ever since I heard about it a year ago. I've found it a little difficult to explain to people and usually just resort to describing it as "a basic bitch's dream in the form of a business conference." Mostly because they have pop-up shops and cupcakes at ... VIEW POST

How to write a cold email that will guarantee a response.

July 16, 2017

How To Write A Cold Email That Will Get You A Response

When I look back on it, I realize that some really great opportunities have come out of a cold email I've sent in the past. There was a recent paid writing gig, a string of coffee dates with women whose careers I admired and the chance to interview Jamie Derringer, founder of the popular blog Design ... VIEW POST

July 12, 2017

The Fine Art of Personalization in Marketing Your Brand

It's the question all brands wish they had the answer to: how to make your audience feel like you're speaking exclusively to them. Anyone can create a Facebook ad, throw money behind it and hope the audience it reaches finds it captivating enough to not scroll past. I love seeing brands ... VIEW POST

How attachment theory can explain your past dating habits.

July 7, 2017

Attachment Theory, Dysfunction, Ross and Rachel

Read this if you've ever used the word "complicated" to define your dating life. Better yet, if you find yourself comparing yourself to Carrie Bradshaw and you have 3 versions of Mr. Big who carousel through your life, read this. Share this with your Charlottes and Mirandas when they drive you ... VIEW POST

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