Sometimes I'm the marketer, sometimes I'm the marketed. To call out a particularly powerful example of influencer marketing, I'll talk about a time an influencer led me to youth travel group Contiki. I've taken not one, but two trips with them, and referred four friends. Effective stuff. What is ... VIEW POST
From The Blog
The Power of Influencers in Social Media
Personally, my awareness of influencer marketing in social media really took off during my time as the social media manager for Covet Fashion. Our product included high-end brands that included BCBGMAXAZRIA, For Love & Lemons, Rebecca Minkoff, French Connection and Mara Hoffman. I spent a lot of ... VIEW POST
Get One Step Closer to Your Best Friends
Featured image credit: WeHeartIt I recently, unintentionally did the most fun thing with a close friend, and I'd recommend it to anyone. We swapped bucket lists. People are always saying "I want to do this" or "it would be cool to do that," but how often do we actually make the plans to ... VIEW POST
6 Life Lessons from Autobiographies
We are all writing our own stories. I've read autobiographies ranging from Anthony Kiedis to Mindy Kaling, which you can imagine are very different ice cream flavors. The days are getting shorter, the nights are getting colder, and if you must be tempted to stay in bed all day, let it be in the ... VIEW POST
Book Club: Nostalgia Americana
If the film Stand By Me got knocked up by a John Mellencamp song in it’s dad’s Dodge pickup, you’d have Shotgun Lovesongs. And I mean that in the best kind of way. This book combines two of my favorite things, a commentary on American life and a bittersweet coming of age story. Nickolas Butler's ... VIEW POST