Michelle Rick

digital branding | content marketing

From The Blog

4 Lessons You Learn As a Community Manager

You end up wearing a lot of hats in social media, which can range from content curator to community manager. As deep into the creative side of the coin as you may be, there are often times where you'll be face to face (well...screen to screen) with an online community. Here are some lessons ... VIEW POST

8 Inspiring Letters from Creative Minds

When I executed content strategy for the Talenthouse blog, I was always trying to get inside of my intended audience's head. I would ask myself what they wanted to read and try to put myself in their shoes. I also consider myself a creative, and personally love the advice that I've found on ... VIEW POST

Why Influencer Marketing Yields the Best Fans

It's not a fluke. There's a reason for the explosion of popularity in influencer marketing. As Forbes reports, customers acquired through word-of-mouth have a 37 percent higher retention rate. Here's a case study from my searsStyle days. Background In the spring of 2016, we collaborated with ... VIEW POST

Playlist: Audio Adderall

I don't think I'm alone in needing background music to focus, but getting distracted by words or anything that's a show stealer. I have a penchant for beautiful melodies, and have been calling this music Audio Adderall in my head for the past few years. Now, I want to share it with you in case ... VIEW POST

5 Fabulous San Francisco Bay Area Bestie Spots

When wine nights, book clubs, happy hours and potlucks feel stale, it's time to mix it up. Thank God you live in the San Francisco Bay Area, amiright? Explore a new place and invigorate some thrill into your next date with your bestie. 1. Half Moon Bay Ritz Carlton Views on views on views. I bet ... VIEW POST