When I executed content strategy for the Talenthouse blog, I was always trying to get inside of my intended audience's head. I would ask myself what they wanted to read and try to put myself in their shoes. I also consider myself a creative, and personally love the advice that I've found on ... VIEW POST
From The Blog
Why Influencer Marketing Yields the Best Fans
It's not a fluke. There's a reason for the explosion of popularity in influencer marketing. As Forbes reports, customers acquired through word-of-mouth have a 37 percent higher retention rate. Here's a case study from my searsStyle days. Background In the spring of 2016, we collaborated with ... VIEW POST
Playlist: Audio Adderall
I don't think I'm alone in needing background music to focus, but getting distracted by words or anything that's a show stealer. I have a penchant for beautiful melodies, and have been calling this music Audio Adderall in my head for the past few years. Now, I want to share it with you in case ... VIEW POST
5 Fabulous San Francisco Bay Area Bestie Spots
When wine nights, book clubs, happy hours and potlucks feel stale, it's time to mix it up. Thank God you live in the San Francisco Bay Area, amiright? Explore a new place and invigorate some thrill into your next date with your bestie. 1. Half Moon Bay Ritz Carlton Views on views on views. I bet ... VIEW POST
How Contiki Won My Business with Influencer Marketing
Sometimes I'm the marketer, sometimes I'm the marketed. To call out a particularly powerful example of influencer marketing, I'll talk about a time an influencer led me to youth travel group Contiki. I've taken not one, but two trips with them, and referred four friends. Effective stuff. What is ... VIEW POST
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