The peak of 1960’s hippie culture is often considered to have taken place in 1969 – the year the infamous Woodstock Festival took place. The Who played until the sun came up and Jimi Hendrix shredded his guitar playing the Star-Spangled Banner. It was a huge moment for rock music and the countercultural movement alike, but it actually took place after 100,000 young Americans migrated to San Francisco in the summer of 1967 – the Summer of Love.
Those who remember the summer of ’67 may balk at the fact that this year will mark the 50th anniversary of this social phenomenon, but time flies when you’re having acid flashbacks. The deYoung Museum in San Francisco’s Golden Gate Park currently has an exhibit featuring fashion, photos and other artifacts to commemorate this anniversary.
You can expect a lot of psychedelic album art and concert posters, tidbits about San Francisco-based bands such as Big Brother and the Holding Company (fronted by Janis Joplin) and the Grateful Dead, and plenty of preserved outfits for the vintage fashion enthusiast.
Here are some photos below.