In my most recent role, I worked for a major retailer (and Fortune 1 company) where my primary role was to manage influencer collaborations. This means a lot of outreach emails, a lot of media kits to review, and a lot of back and forth before a deal was struck. There are many options open to ... VIEW POST
The Power of Influencers in Social Media
Personally, my awareness of influencer marketing in social media really took off during my time as the social media manager for Covet Fashion. Our product included high-end brands that included BCBGMAXAZRIA, For Love & Lemons, Rebecca Minkoff, French Connection and Mara Hoffman. I spent a lot of ... VIEW POST