Talenthouse ran a 6-week contest in the spring of 2013 in which we asked our community to submit remixes of Pitbull’s song “Don’t Stop the Party.”
My direct responsibilities
- Receive assets (the Pitbull video) and develop a full 6-week editorial calendar of tweets and Facebook posts what was approved by brand partner Dr. Pepper
- Assign, edit and publish a promotional blog post, A Little Bit About the Man Called Pitbull, to the company blog.This post was written by one of my interns.
- Assign, edit and publish a winner announcement at the end of the campaign, Fast Company Steals the Spotlight for Our Pitbull and Dr. Pepper Remix Contest.
- Assign, edit and publish a conclusional blog post at the end of the campaign, Fast Company Keeps the Party Going in Miami with Pitbull (link is no longer live).
- Retweet and engage with the Dr. Pepper and Pitbull social media teams as needed.
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Internal responsibilities
- Communicate with an international, cross-functional team of account coordinators to determine the pre-campaign expectations from the client (Dr. Pepper) and meet their needs in the duration of the contest period.
- Establish communication with the winning artists, Fast Company, and work quickly to guarantee a publish date for their interview blog post.
- Work with upper management to ensure that the social media copy and image assets are on brand with and meet the quality of the Talenthouse standards.
- Reach out to potential social media partners such as Miami-based radio stations to see if there is interest in establishing a social media promotional partnership.
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Social media tweet drafts
These were delivered weeks before the campaign was launched.
Sample of tweet from Dr. Pepper
I did not write any copy for their social team, but retweeted this from the Talenthouse side.
Samples of Talenthouse blog posts by my interns
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