Hey there! My name is Michelle.
From a young age, I knew that I loved telling stories. Once I got my first computer (think of those AOL dial-up days) I spent hours writing short stories that grew into, well, longer stories. In high school, I started writing for the school paper. I continued that tradition into my UC Davis days, when I wrote a weekly column and the occasional features piece.
My love of writing became a love of blogging and eventually, social media. It’s been quite an adventure – I’ve ghostwritten tweets for Jessie J, defused a PR crisis or two and occasionally woken up at 5 AM to Instagram something for work.
Now as a freelance social media and content marketing consultant, I am committed to helping businesses and brands grow. I put my creativity and industry experience to work to deliver optimal social media campaigns that facilitate my clients’ goals.
My digital marketing experience includes content marketing, social media calendar development, copywriting, PR, SEO, blog management, customer service and community engagement.
I believe that that there is no one-size-fits-all social media strategy. Instead, I form a personal connection to my clients, delivering transparency, expert counsel and service that makes a difference. I strive to represent businesses and organizations as passionate about their products and services as I am.
When it comes to social media, I see a dialog, not a monologue. I believe in letting words act as your brand’s online ambassador and telling stories to take control over how you share that brand with your community.
Offline, I’m a lover of pop culture kitsch who speaks in fluent movie quotes/song lyrics and gets excited about cocktail umbrellas and inflatable unicorn pool floaties. I enjoy volunteering with the Spinsters of San Francisco and the Junior League of Palo Alto-Mid Peninsula. I’m a proud UC Davis alum – it’s a fine educational institution that allowed me to partake in the study of such fine subjects as Beer Brewing 101, History of Rock Music and Tractor Driving.
Whether you have clear business goals for your brand or prefer to speak to me in order to set goals and plan out next steps, feel free to contact me at firstname.lastname@example.org.